Current Availability and Cost

The current rates displayed on the individual location maps are the lowest rates we have offered in over 10 years. There are discounts for multiple location rentals and contracts for 2 or more years.

If you are looking for space availability and the monthly rent for that space, click on the "Our Locations" button to the left and then click on each individual location.  Just underneath each individual map there will be information telling you:

• The daily effective circulation (DEC) of that location;

• The availability of space on that individual location, and;

• The monthly rent for that individual location.

The rates illustrated are for a minimum 1 year contract and a single location. Discounts may be provided for longer term contracts (2 or 3 years or longer) and for contracts that involve multiple locations. Also, read the information (How Much Does It Cost?) at the bottom of this page for additional details.
 

Company Profile
 

Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company. ROA has the premier billboard locations in Citrus County. Our lighted, steel monopole structures, with automatic changeable message faces, are the most cost effective form of advertising in Citrus County. Think of our billboard space as your branch office; a marketing office which is located in a key location, designed to make the presence of your business known to tens of thousands of Citrus County residence and visitors each day.
 

If you want highly visible billboard space, that is lighted, that is not blocked by trees and that is located in key traffic areas of Citrus County, ROA has what you are looking for.
 

What do we do?
 

Through the use of ROA's strategically located billboards, ROA introduces you to your customer/client and your business becomes more successful. It is that simple! Using ROA's billboards, your name becomes the first thing your potential customer or client thinks of when they are looking for your product or service.
 

Once your name is known to your potential customers/clients:

• When they see your competitors advertisements, your name will be what they associate with the advertisement.

• When they go to look up a name in the yellow pages, it will be your name they are looking for and that is familiar to them.

• When someone asks them about services or products that you have, your name will be what is brought into the discussion.

Does Billboard Advertising Really Work?
 

A study done by the Outdoor Advertising Association of America (OAAA) in 1999 determined that people look at 70% of the billboards they pass and of these billboards, 63% are actually read. Automatic Changeable Message signs do even better and catch the attention of 95% of the people that pass them and 87% of these people actually read the sign! The motion of the Automatic Changeable Message signs make them the most effective billboards available.
 

Knowing these percentages and the Dailey Effective Circulation of a particular location, you can determine approximately how many people will see your advertisement each day. Just take the D.E.C. figure and multiply that figure by .441 if it is a stationary billboard (70% times 63%) or by .827 if it is an automatic changeable message sign (95% times 87%).
 

Billboards are the oldest method of transmitting ideas and information. Since the dawn of man 10's of thousands of years ago, when man first began drawing on cave walls, outdoor advertising (billboards) has been the most effective and easiest way transmit your message to others.
 

Contact ROA and let us help you make your business more successful!
 

How Much Does It Cost?
 

There are two costs associated with renting a billboard.
 

The first is the initial production costs. These costs include the printing and installation of the advertising vinyl along with other initial costs and expenses. These costs typically run around $1,000 per advertising face. The average cost to get the vinyl printed is about $575. The cost to get the vinyl installed on the tri-vision billboards is $378. The client pays for these costs with these exception. If a two year contract is taken the client pays $550 per advertising face. If a three year contract is taken all of these initial costs are paid for by ROA.
 

The second cost is the monthly rental cost. This cost will vary from $525 per month to $750 per month for each face the client's advertising is placed. This cost will vary by location, the contract term, and the number of locations a client contracts.
 

Exact costs will be determined according to the location, the contract term and the number of faces the client contracts.
 

Click to pull up a printable page.

Click to pull up an informational PDF pamphlet: it is about 2 MB in size.