Third Party Agency Relationships

Occasionally advertising agencies and others representing their clients desire to contract space on ROA's billboards on behalf of their clients. Because of prior experiences that ROA has had with certain agencies the following requirements have been implemented. These requirements will apply in all cases. If an agency is not agreeable to these requirements or if it is felt that these requirements can not be followed, ROA would request that billboard space be obtained from another company.

1. The rates shown on the web site are the net rates payable to ROA.

2. ROA has its own contract. If you would like to review a sample of the contract please request a sample copy and it will be provided.

3. The Advertising Rental Agreement will be between ROA and the party which is responsible for rental payment. ROA will not enter into a contract with an agency unless the agency is the party responsible for making payments under the terms and conditions of the advertising rental agreement. Payment is due ROA from the agency even if the agency does not receive monies from a third party.

4. If the agency is the responsible party and named as the "advertiser" in the contract, the product or service being advertised on the billboard will be specified in the contract. This is necessary because ROA has a policy that keeps competitors from advertising on the same structure.

5. If the agency is the responsible party, the monthly Invoice and Statement from ROA will reflect the net amount due ROA. If the agency needs to add any additional amounts for agency commissions or fees, those amounts should be added by the agency when they bill their client. Payments due to the agency from a third party are not the responsibility of ROA.

6. If the agency is the responsible party, payment due, as billed to the agency on the Invoice and Statement, is not contingent upon the agency receiving payment from a third party.

7. If the responsible party is the agencies client (the "advertiser"), the advertising rental agreement must be executed by them. ROA will send the monthly Invoice and Statement to the advertiser for payment. If commissions or other fees are being billed by ROA to the advertiser on behalf of the agency, these commissions or fees will be paid to the agency when they are received from the advertiser. In the alternative, the agency can bill the advertiser directly for their commissions or fees.

8. If ROA has to engage a third party to collect amounts past due, ROA is not responsible for the collection of any commissions or fees due the agency.

9. The monthly rent is due the 1st of the month for which the service is provided. It is not due at the end of the month for which service has been provided or at some point in time in the future after the service has been provided.

10. The monthly Invoice and Statement are mailed approximately 15 days before the due date. The mailing date is usually about the 15th of the month. Payment is expected to be received by the 1st of the month for which the service is being rendered. If the agency is the responsible party and needs receipt of payment from their client to facilitate timely payment to ROA, the agency needs to make arrangements to invoice their client far enough in advance to meet the agencies needs.

11. No changes to the advertising copy shall be made by ROA if the account is past due.

12. The payment for the first months rent along with any production and installation costs shall be paid to ROA at the time the advertising rental agreement is executed.

To summarize, ROA will not enter into a contract with an agency that: makes the payment of monthly rent to ROA contingent upon the agency receiving payment from their client; that requires ROA to account for commissions or fees on ROA invoices and statements unless those commissions and fees are received by ROA and then paid to the agency; that requires ROA to submit invoices and statements other than 15 days before the due date; that stipulates a due date other than the 1st of the month for which services are rendered; or that require ROA to pay any commission or fees for which ROA did not receive in a timely manner and had to be collected by a third party engaged by ROA to do so.

Sincerely:
     John Rondolino