Company Profile
Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988. We have the premier billboard locations in Citrus County. Our lighted, steel monopole structures, with automatic changeable message faces, are the most cost effective form of advertising in Citrus County. Our billboards will make your business known to tens of thousands of Citrus County residence and visitors each day.
What do we do?
Through the use of our strategically located billboards, we introduce you to your customer/client and your business becomes more successful. Using our billboards, your name becomes the first thing your potential customer or client thinks of when they are looking for your product or service.
Once your name is known to your potential customers/clients:
- When they see your competitors advertisements, your name will be what they associate with the advertisement.
- When they go to look up a name in the yellow pages, it will be your name they are looking for and that is familiar to them.
- If you decide to advertise in the newspaper, you can purchase a smaller, less costly, advertisement because your potential customer/client will associate your printed advertisement with your existing billboard advertisement.
- When someone asks them about services or products that you have, your name will be what is brought into the discussion.
Does Billboard Advertising Really Work?
A study done by the Outdoor Advertising Association of America (OAAA) in 1999 determined that people look at 70% of the billboards they pass and of these billboards, 63% are actually read. Automatic Changeable Message signs do even better and catch the attention of 95% of the people that pass them and 87% of these people actually read the sign! The motion of the Automatic Changeable Message signs make them the most effective billboards available.
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Knowing these percentages and the Daily Effective Circulation of a particular location, you can determine approximately how many people will see your advertisement each day. Just take the D.E.C. figure and multiply that figure by .441 if it is a static billboard (70% times 63%) or by .827 if it is an automatic changeable message sign billboard (95% times 87%).
Billboards are the oldest method of transmitting ideas and information. Since the dawn of man 10's of thousands of years ago, when man first began drawing on cave walls, outdoor advertising (billboards) has been the most effective and easiest way transmit your message to others.
Contact ROA and let us help you make your business more successful!